Philips India is ushering in the festive season with great excitement through its latest campaign, #HowIndiaCelebrates, a heartwarming celebration of the diverse and vibrant ways in which India commemorates its rich tapestry of festivals. Beyond the mere rituals and traditions, this campaign shines a spotlight on the unique and elegant ways people express themselves with… Continue reading Philips India’s #HowIndiaCelebrates Campaign: Igniting the Festive Spirit Nationwide!
Coca-Cola’s CEO, James Quincey, considers marketing spending as a key component of its strategy to unlock growth opportunities rather than a negative impact on profit margins. In the third quarter of 2023, the company increased its marketing investments, resulting in organic revenue growth, although it partially offset the operating margin. Quincey, responding to an analyst’s… Continue reading Coca-Cola CEO: Marketing acts as a ‘motor’ to drive financial results.
KFC India is promoting Indian Sign Language in advance of the International Day of Sign Languages by utilizing its most recognizable brand element, the iconic bucket. Customers can learn how to communicate in Indian Sign Language (ISL) by using the specially created Sign Language Bucket, which includes step-by-step visual demonstrations of frequently used words… Continue reading The Special sign language bucket was introduced by KFC India.
Eveready, the manufacturer of battery and lighting products, has unveiled a fresh logo and a new tagline in its bid to captivate the attention of the younger consumer generation. The brand’s revamped tagline now reads: ‘Give Me Power. Give Me Red.’ The redesigned logo features the iconic ‘Cat O-9’ emblem, symbolizing a cat’s nine lives,… Continue reading Eveready Unveils Fresh Logo and Tagline: Illuminating a New Era of Power and Possibilities
During the recent launch event of Air India’s new logo and brand identity, N Chandrasekaran, Chairman of Tata Sons and Air India, revealed the airline’s ambitious plans for the future, characterized by innovation and cutting-edge AI services. “Air India is more than just a business endeavor; it’s a national mission close to our hearts,” declared… Continue reading Air India Soars to New Heights with Brand Transformation: A Vision for Excellence
In celebration of its eighth anniversary, Bandhan Bank has introduced a captivating sonic identity named ‘Call of Bandhan.’ This musical creation is the brainchild of the esteemed sound designer and renowned music composer, Amit Trivedi. Beyond a mere tune, ‘Call of Bandhan’ encapsulates the essence of Bandhan Bank’s core values – empowerment, inclusivity, freedom, and… Continue reading Bandhan Bank Unveils Sonic Identity for 8th Anniversary Celebrations
PepsiCo India, a prominent name in the foods and beverages industry, has officially become a part of the Open Network for Digital Commerce (ONDC) Network. This strategic alliance will facilitate easy access to PepsiCo’s extensive range of products for potential buyers and enhance customer engagement through the various ONDC-affiliated seller applications. Ahmed ElSheikh, President of… Continue reading PepsiCo India Joins Open Network for Digital Commerce (ONDC) Network
A recent report by intelligence provider WARC reveals that the global advertising revenue for total print is expected to reach $47.2 billion this year, marking a decline of 7.7% compared to 2022. This drop continues a trend seen over the past six years, as the global ad market for print has halved in size. Meanwhile,… Continue reading Global Print Ad Revenue Faces Challenges, Total Ad Revenue Approaching $1 Trillion Mark