PepsiCo India, a prominent name in the foods and beverages industry, has officially become a part of the Open Network for Digital Commerce (ONDC) Network. This strategic alliance will facilitate easy access to PepsiCo’s extensive range of products for potential buyers and enhance customer engagement through the various ONDC-affiliated seller applications.
Ahmed ElSheikh, President of PepsiCo India, commented on this collaboration, stating, “The establishment of ONDC as a centralized solution to cater to diverse consumer requirements showcases the Indian Government’s proactive approach in reshaping the e-commerce landscape. PepsiCo India is dedicated to offering consumers a multitude of options for accessing our products. Our continuous pursuit of innovative go-to-market strategies led us to integrate with ONDC, a significant move that empowers us to utilize cutting-edge technology platforms for quicker and more flexible market responsiveness. This integration further underscores our commitment to enhancing consumer experiences.”
T Koshy, Managing Director and Chief Executive Officer of ONDC, expressed enthusiasm about PepsiCo India’s inclusion in the network, emphasizing ONDC’s aim to foster a transparent e-commerce ecosystem that offers equal opportunities for all stakeholders. The partnership with PepsiCo India contributes to widening the brand’s customer base and enriching choices for buyers within the network.
PepsiCo India’s extensive consumer product range, encompassing popular brands like Pepsi, 7UP, Mountain Dew, Sting, Slice, Tropicana, Gatorade, Mirinda, Aquafina, Lipton, Lay’s, Kurkure, Doritos, Uncle Chips, and Quaker Oats, will now be readily available to consumers across the ONDC network.