Philips India is ushering in the festive season with great excitement through its latest campaign, #HowIndiaCelebrates, a heartwarming celebration of the diverse and vibrant ways in which India commemorates its rich tapestry of festivals. Beyond the mere rituals and traditions, this campaign shines a spotlight on the unique and elegant ways people express themselves with confidence during this joyful time. Collaborating with Voxxy Media, Philips has forged partnerships with over 50 influential lifestyle personalities, collectively reaching an impressive audience of more than 6 million consumers. These influencers hail from cities as varied as Delhi, Mumbai, Kolkata, Bangalore, Kerala, and Udaipur, underlining the cultural diversity that defines our great nation. The heart of the campaign lies in showcasing the adaptability and versatility of Philips grooming products, empowering individuals to not just celebrate but also express their distinctive style, becoming their own fashion icons during this festive season.
The #HowIndiaCelebrates campaign is built on two primary pillars. Firstly, it highlights the versatile features and user-friendliness of Philips grooming products, underscoring the pivotal role grooming plays in enhancing one’s appearance and self-assurance during significant cultural gatherings. It goes beyond aesthetics to emphasize the importance of personal care rituals, contributing to overall well-being and a sense of belonging during these special occasions. The campaign carries a message of empowerment for women, encouraging them to confidently embrace their unique style, with Philips providing the technology that actively cares for their hair.
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Deepali Agarwal, the Business Head of Personal Health at Philips Indian Subcontinent, exudes enthusiasm for the campaign and underlines Philips’ partnerships with regional hair stylists, experts, and influencers. The brand’s commitment to enhancing well-being extends to both online and offline channels, ensuring a strong presence in Tier 2 and 3 cities. The campaign leverages the influence of prominent fashion, beauty, lifestyle, and parenting influencers in India, collectively reaching an audience of over 6 million. This campaign transcends marketing; it serves as a heartfelt celebration of India’s rich cultural diversity and reinforces Philips’ unwavering commitment to enhancing the well-being of its consumers.
The #HowIndiaCelebrates campaign can be experienced across Philips India’s social media channels. It features well-known lifestyle bloggers such as Shubhna Agarwal, Aashi Sahni, Disha Goyal, Shreya Arora, as well as mommy bloggers like Priya Ahuja, Sweety Yadav, and Gurishq. These influencers represent a dynamic tapestry of contemporary India, demonstrating how the campaign resonates with diverse demographics and regions.
In essence, this campaign is more than just a marketing endeavor; it’s a tribute to the myriad ways in which India’s festivals are celebrated. It underscores the profound role that grooming and personal care play in enhancing confidence and well-being during special occasions. Philips, a brand renowned for its innovation and quality, has partnered with influencers and experts across India to illustrate the adaptability of its grooming products, motivating individuals to embrace their unique styles and become their fashion icons this festive season.
As Deepali Agarwal, Business Head, Personal Health, Philips Indian Subcontinent, aptly puts it, this campaign is an affirmation of Philips’ commitment to enhancing the well-being of its consumers. With a strong presence in both online and offline channels, Philips ensures that its grooming products are accessible to consumers in Tier 2 and 3 cities, reflecting the brand’s dedication to everyday well-being. So, as the festive season approaches, be inspired by the multitude of ways India celebrates, and let Philips be your partner in expressing your unique style and confidence, becoming your own fashion icon.
